In the race to gain traction online, listing your business in local online directories is a smart move. Why? Well, with a large majority of customers these days flocking to the Internet for purchasing guidance, it’s no wonder that businesses with a strong online presence are the ones coming out on top. Legitimize Your Business […]

The Journey Begins Let’s be real – starting a new business is a bear. Your to-do list is a mile long and seems to grow with every checked off item. Among the very first things to do when starting this adventure is to secure a small business registration in order to legally do business in […]

Google Pop Quiz! What’s the name of that vegan restaurant in your neighborhood everyone raves about? Don’t know? Just Google it! Now imagine how many people are engaged in similar inquiries about businesses like yours. If you want to start capitalizing on the ginormous number of daily searches that take place on Google and quickly […]

You want to grow your business online, but you’re overwhelmed with options and directions in a world driven by technology. Who wouldn’t be? Understanding the function of a well-crafted strategic marketing plan will lend focus and direction to you reaching your ultimate goal of landing new customers. Let’s look at five important steps you can […]

The marketing landscape has changed quite a bit in the last few years, and the name of the game today is “online presence”. Not only that, but also you’ll need your customers to hear your message several times before they’re ready to click that buy button. But with so many different online options for reaching […]

Marketer Sam Until just recently, small businesses have relied on traditional marketing channels like referrals, mailers, signs, and classified ads. These tactics still work; however, their level of success is diminishing. A coherent social media strategy is, by far, their biggest opportunity to expand reach, develop a brand image, and lower advertising cost. Hello, I’m […]

Photo credit: Photo by JESHOOTS.COM on Unsplash About a year ago I sat out on a mission to search for a video communication program for my small Web Design and Digital Marketing business so I started researching the tools that I’ve used in the past when I worked in corporate. Tools that we’re all familiar with such as […]